Ultra Vision Theatre that once inhabited a back corner of Pembroke Mall's parking lot..
Bottom of the photo depicts a similar theater built in Florida. I notice the ad generically refers to Pembroke's location as 'Norfolk, Virginia' (instead of it's accurate location in VB). Guess Norfolk had more national recognition at the time..
Crowd outside, 1982.
They also had a summer tradition of showing kinda second-run kids' movies..
An exterior shot I found in a local 1984 yearbook.
I believe the theater (their spelling was theatre, but..) was bulldozed in the late '80s, and replaced by theaters inside Pembroke. The last reference I found to it's existence, was controversy surrounding their potential showing of the Last Temptation of Christ (Sept 7, 1988 Daily Press).
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